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Marketing your holiday park

shouldn’t feel like guesswork.

 

Practical systems, tools and training designed exclusively for holiday park owners and managers who want more direct bookings, stronger occupancy and clarity in their marketing decisions.         

 

No generic advice. No wasted time. Just proven strategies tailored to the caravan and camping industry.

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How frustrating is it when you’re doing everything, but your unsure if your marketing is actually working?

 

Running a holiday park means balancing operations, staff, guest experience - and on top of that, you’re expected to be a marketing executive as well. But most of the advice out there isn’t built for holiday parks.

So you’re left:

✓ Unsure why your website isn’t converting

✓ Relying too heavily on OTAs

✓ Struggling to have a strategy or stay consistent on social media

✓ Guessing what’s actually working. Left with no time or budget to spend on marketing

 That’s exactly why everything here was created - to remove the guesswork and give you a clear, step-by-step approach that turns your marketing into consistent bookings and revenue - without piling more onto your ‘to-do’ plate.

No more guesswork. No working with expensive consultants not exclusively specialised in holiday parks - with ongoing costs and strategies that have no guidance on execution. We have clear, practical step-by-step marketing that actually works.

 

Every product we have designed to give you clarity, structure, and results -
without adding more overwhelm. Whether you need a quick audit or a
complete marketing system, you’ll find the right starting point below.

START WHERE IT'S HURTING MOST -
AND FIX IT FIRST!

Your Holiday Park Website Audit™ - $99

Your website should be your hardest-working booking tool. But is it actually converting?

For most holiday parks, the website is where the booking decision is either made or lost. Guests may arrive interested, but if they cannot quickly find the right information, feel confident in the experience, compare accommodation easily, or move smoothly through to booking, they leave. And often, park owners never know why.

Your Holiday Park Website Audit™ gives you the clarity most parks are missing. 

You'll get:

For just $99, you will receive a focused, self-led, expert review of your website through the lens of one thing that matters most: booking conversion.

This audit identifies what is working, what is creating friction, and where potential guests may be dropping off before they book.

When you purchase the audit, you will receive:

➤ A clear self-led review of your website from a holiday park marketing and guest booking perspective

➤ Identification of the key leakage points that may be costing you bookings

➤ Insight into where guests may be getting lost, confused, delayed or losing confidence

➤ An understanding of what areas need improvement for conversion 

➤ Practical recommendations you can act on immediately

➤ A conversion-focused checklist to help you assess your website more strategically

➤ Guidance on whether your current website is supporting your marketing efforts or undermining them

➤ Clarity before you invest further in ads, social media, SEO or a full website rebuild.

This is not a generic website review. It is designed specifically for holiday parks, with insight into how guests search, compare, decide and book accommodation.

If your website is not converting as well as it should, the cost is not just missed traffic. It is missed bookings, lost revenue and marketing spend that is not being fully realised.

For $99 (less than a night out), this may be the simplest and most valuable commercial clarity you get this week.

Before you invest more into ads, social media, SEO or a new website, find out whether your current website is helping guests book, or quietly costing you revenue.

Your Holiday Park Website Audit™
Quick clarity. Practical recommendations. Better booking decisions.

Best for: Park owners who want quick clarity on their current website before making bigger, more strategic changes.

Learn more about Your Holiday Park Website Audit™

CLICK HERE

Your Ultimate Holiday Park Website Playbook™ - $1,997

Your Ultimate Holiday Park Website Playbook™ gives you the strategy, structure and commercial clarity to turn your website into the strongest direct booking tool in your business.

For most holiday parks, a new website is one of the biggest marketing investments they will make. But without the right strategy behind it, that investment can quickly become an expensive online brochure instead of a high-performing booking asset. Guests may arrive interested, but if the website is not structured around how they search, compare, build trust and make booking decisions, they will hesitate, leave, or book elsewhere. And often, park owners do not realise the problem was never the design. It was the strategy behind the website.

Your Ultimate Holiday Park Website Playbook™ saves you time, money and costly guesswork by giving you the proven framework for building a holiday park website that is designed to convert, not just look good.

You'll get:

For just $1,997, you are not purchasing a generic website guide. You are purchasing a holiday park-specific website system designed to help you understand exactly what your website needs to do, why guests book, where they hesitate, and how to create a more seamless path from interest to enquiry or direct booking.

When you purchase the playbook, you will receive:

➤ A step-by-step framework for building or improving a holiday park website with booking conversion as the primary objective

➤ Clear guidance on guest psychology, including how potential guests search, compare, evaluate and make booking decisions

➤ A strategic website structure designed to move visitors logically from interest to confidence to action

➤ Direction on what each key website page should include, so your site becomes more than a visual brochure

➤ Practical ways to reduce friction, remove confusion and improve the guest booking journey

➤ Conversion-focused recommendations to help increase direct bookings and reduce reliance on third-party platforms

➤ A clearer briefing tool for your website designer, reducing months of back and forth, uncertainty and missed requirements

➤ Guidance on how to position accommodation, facilities, experiences and guest benefits in a way that supports stronger commercial outcomes

➤ A framework to help you identify whether your current website is underperforming, and what needs to change before investing further

➤ A high-level strategic resource you can refer back to throughout your website build, redesign or optimisation process

➤ A detailed checklist to ensure your website will attract the highest booking conversions for your park

This Playbook is designed specifically for holiday parks that are ready to stop treating their website as a digital brochure and start treating it as a serious commercial asset.

Your website should be the conversion point for your entire marketing ecosystem. You do not want your social media, email marketing, paid ads, SEO or campaigns sending interested guests to a website that loses them because the journey is unclear, clunky or full of booking leakage.

For park owners and managers planning a new website, upgrading an existing site, or improving direct booking performance, this Playbook gives you the strategic direction most website projects are missing.

Before you spend thousands on a redesign, invest in the framework that shows what your holiday park website needs to include, how it should be structured, and how it should convert.

Best for parks…
Parks upgrading their current website into a true conversion resource tool, or building a new website from the ground up. Use it to manage the build yourself, or give it directly to your website developer so they are guided by exactly what a converting holiday park website should include.

Your Ultimate Holiday Park Website Playbook™
A smarter website strategy. A clearer guest journey. A stronger direct booking asset.

Find out more about Your Ultimate Holiday Park Website Playbook™

CLICK HERE

HOW THIS ALL FITS TOGETHER -
WE HAVE A CLEAR PATH FORWARD -
NOT MORE RANDOM MARKETING TASKS. 

 

THERE IS NO NEED FOR EXPENSIVE MARKETING CONSULTANTS. 
HERE IS YOUR PLAN THAT YOU CAN USE OVER AND OVER AGAIN!

 

You can now have a clear path forward
with marketing your holiday park, 
not scattered solutions and exorbitant ongoing prices



Each product is designed to meet you where you are 
and help you move forward with confidence with the primary
bottom line goal of increasing your revenue.

NOT SURE WHERE TO START?

Start with clarity: → Website Audit 

Then fix the foundation: → Website Playbook

Why Specialised Marketing Matters for Holiday Parks

Marketing your holiday park isn’t about doing more, it’s about doing what actually works for your individual park in our unique industry.

Millions of caravan and camping trips happen every year, yet no-one tells you that some parks that using clear, data-driven website strategies that consistently outperform those relying on guesswork. Specialised marketing strategies helps you attract the right guests, fill occupancy gaps, and grow revenue with confidence.

What This Gives You: 

✓ More direct bookings and reduced reliance on OTAs
✓ Clear, proven strategies designed specifically for holiday parks
✓ Smarter use of your marketing budget with measurable results
✓ No lock in contracts deadlines or additional meetings y don't have time for
✓ Long-term growth built on data, not assumptions
✓ Years of expertise and experience all bundled up  a neat package for you to activate in your own time

ENROL NOW

Testimonial

Engaging the services of Holiday Park Marketing Solutions since 2022 was one of the best decisions we've made for Jervis Bay Holiday Park – and at the heart of that success has been Amber Kolo.

From day one, Amber brought not only expertise but a genuine understanding of the holiday park industry and what it takes to connect with our audience. Over the past 4 years, her consistent, strategic, and creative management of our social media – posting six days a week – has directly contributed to a significant increase in our occupancy, forward bookings, and overall revenue.

Amber’s ability to capture our brand's essence and communicate it with clarity and warmth has elevated our online presence to a new level. Her work hasn't just grown our visibility; it has turned our social media accounts into powerful marketing tools that allow us to engage with thousands of potential guests in real time, share updates instantly, and foster strong community ties.

What sets Amber apart is her collaborative approach. She understands that we’re not just selling accommodation – we’re selling Jervis Bay as a destination. Under her guidance, we’ve built a vibrant digital presence that celebrates local businesses, promotes community events, and showcases the beauty and appeal of our region. This community-minded strategy has amplified not only our park’s reputation but also strengthened our relationships with our neighbours – something we deeply value.

Thanks to Amber’s support, our marketing is now more targeted, more cost-effective, and more impactful than ever before. The results speak for themselves: higher occupancy rates, improved forward bookings, increased revenue, and recognition from industry peers who now look to our park as a model of marketing excellence.

We’re incredibly grateful to Amber for her dedication, insight, and the real results she’s delivered. Her work has been instrumental in shaping Jervis Bay Holiday Park into the thriving and respected destination it is today’.

Helen and Scott Ball
Owners / Managers
Jervis Bay Holiday Park

Testimonial

I’ve known Amber from Holiday Park Marketing Solutions since December 2009, when we both first started out in the caravan and camping industry.

At the time, I was managing Urunga Holiday Park, and even then, Amber’s professionalism, creativity, and marketing instinct were clear. Over the years, we’ve had the opportunity to work together on a number of projects, including Calypso Holiday Park in Yamba, Tallebudgera Creek Tourist Park, and through the Gold Coast Tourist Parks network, where Amber worked as the exclusive marketing consultant for Integrated Site Design.

Throughout these collaborations, Amber consistently demonstrated her ability to blend creativity with strategy, delivering strong outcomes for every project. She’s highly proficient across all areas of marketing - including social media management, digital marketing, marketing audits and strategy, award and grant submissions, public relations, photography, and branding.

Amber has a deep understanding of the holiday park and tourism industries, and how to connect with guests through authentic, engaging storytelling. She’s also been recognised with awards across both the caravan and camping and tourism industries, highlighting the quality and impact of her work.

What sets her apart is her genuine care for the parks she works with, her collaborative nature, and her commitment to delivering quality and consistency in everything she does. I’ve watched her grow Holiday Park Marketing Solutions into a respected and specialised service for parks across Australia.

Amber is a true professional, an industry peer I value greatly, and someone I’d wholeheartedly recommend to any park wanting to strengthen their marketing presence and tell their story with purpose.

Adrian Easdown
The Holiday Park Guy
Tallebudgera Creek Tourist Park

Testimonial

I started working with Amber at North Coast Holiday Parks (now Reflections Holidays) back in 2008. I was the CEO and Amber was our Executive Marketing Manager. After leaving that role, I moved into the Director of Integrated Site Design which focuses on the planning, design and business strategy, for holiday parks, tourist parks, public reserves, and commercial developments on public or crown land.

Amber has efficiently and successfully undertaken marketing projects for Integrated Site Design for the last 8 years as our exclusive marketing consultant - including website design management, marketing audits and recommendations, marketing strategies, digital / social media management, branding, award submissions and grant applications.

Amber has successfully assisted numerous holiday parks, demonstrating her thorough knowledge and skill across all marketing functions combined with extensive experience in the tourism industry, specifically with holiday parks. Amber understands that successful marketing is measured by the return on marketing investment to the business, not just by increasing the audience view of the business through website and social media presence.

The creativity, knowledge and innate passion for the industry is unmatched in what Amber provides. Since partnering with Holiday Park Marketing Solutions, many of our clients have seen remarkable growth across every key metric. Occupancy rates climbing month after month, average daily rates increased through smarter pricing strategies, and online engagement often more than doubles. Most importantly, the uplift in direct bookings for many of these parks have had a measurable impact on their bottom line ~ delivering stronger revenue results and a more consistent flow of guests year-round.

Her ability to combine data-driven insights with creative execution ensures every marketing dollar delivers tangible returns.

Amber is aware of the role marketing plays in increasing the booking lead times to enable revenue management and optimisation of yield and average daily rate. Amber has a warm and friendly personality and is able to easily and effectively communicate with all clients in a professional manner. Whether they be a small business operation or part of a corporate structure. Amber would be a valuable asset for any holiday park looking to improve their market presence, increase occupancy and revenue and ultimately business performance. Ambers strategic approach goes beyond marketing ~ it’s about understanding holiday parks business goals and translating them into real, tangible outcomes that make a lasting difference.

Jim Bolger
Director
Integrated Site Design

Testimonial

Working with Holiday Park Marketing Solutions has been a fantastic experience. Amber brought so much energy, passion, and expertise to our marketing efforts, especially when it comes to the holiday park and tourism industries.

Ambers work was instrumental in launching our new website and growing brand awareness. She launched and managed our social media channels, growing an organic following that has truly transformed our online presence. Her ability to create engaging and authentic content has expanded our reach and connected us to new demographics.

Amber also handled the production of our website and all of its content, including photography and copywriting. The result has been a website that showcases our parks beautifully and plays a crucial role in increasing our online bookings. Her comprehensive marketing guide and the onsite and online training that she provided have equipped us with the tools and knowledge to continue elevating our marketing.

Ambers unique insights into the holiday park industry and marketing expertise have made a clear impact. I couldn’t be more pleased with the results and highly recommend Holiday Park Marketing Solutions to any holiday park looking for marketing excellence.

Amy Edwards
Digital Media Officer
Clarence Coast Holiday Parks

Ready to understand and activate marketing for your Holiday Park?

Join hundreds of park owners who have successfully
transformed their strategic marketing with our proven
strategies and resources.

Start with what your park needs right now.

You don’t need to do everything at once - just take the next step.

Finally take control of your marketing and have a
strategy that actually works.

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