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Marketing your holiday park shouldn’t feel like guesswork.

 Practical systems, tools, and training designed exclusively for holiday park owners and managers who want more direct bookings, stronger occupancy, and clarity in their marketing.

No generic advice. No wasted time. Just proven strategies tailored to your industry.

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How frustrating is it when you’re doing everything, but marketing still feels unclear?

Running a holiday park means balancing operations, staff, guest experience - and on top of that, you’re expected to “do marketing” as well. But most of the advice out there isn’t built for holiday parks.

So you’re left:

✓ Unsure why your website isn’t converting

✓ Relying too heavily on OTAs

✓ Struggling to have a strategy or stay consistent on social media

✓ Guessing what’s actually working. Left with no time or budget to spend on marketing

That’s exactly why everything here was created - to remove the guesswork and give you a clear, step-by-step approach that turns your marketing into consistent bookings and revenue - without piling more onto your ‘to-do’ plate.

No more guesswork. No working with expensive consultants not exclusively specialised in holiday parks - just clear, practical step-by-step marketing that actually works.

 Every product here is designed to give you clarity, structure, and results - without adding more overwhelm. Whether you need a quick audit or a complete marketing system, you’ll find the right starting point below.

START WHERE IT'S HURTING MOST - AND FIX IT FIRST!

Your Holiday Park Website Audit™ - $99

Understand exactly what’s holding your website back from generating bookings.

You’ll get:

➤ A clear breakdown of what’s working (and what’s not)

➤ Key issues impacting conversions

➤ Practical recommendations you can act on

➤ Checklist for your website to see how and where you can improve it to become a website that actually converts.

Best for: Park owners who want quick clarity before making bigger changes.

Learn more about Your Holiday Park Website Audit™

CLICK HERE

Your Ultimate Holiday Park Website Playbook™ - $1,997

Turn your website into a direct booking tool - not just a pretty online brochure.

This is your step-by-step system to:

➤ Improve your website structure and user experience

➤ Increase direct bookings and conversions

➤ Reduce reliance on third-party platforms 

➤ Create a clearer path for guests to book

➤ Remove months of back and forth with your website designer as this playbook tells you EXACTLY what needs to be included in a website for your Holiday Park

Best for: Parks ready to change their aesthetic website into a website that ACTUALLY converts.

Find out more about Your Ultimate Holiday Park Website Playbook™

CLICK HERE

Your Holiday Park Social Media Audit™ - $99

Ever looked at some social media accounts and thought - they look so organised and everything is so clear? Well your holiday park can also have a Social Media account like this. Stop guessing how to plan, what to post - and why it’s not working. 

You’ll get: 

➤ A review of your current social media presence

➤ Insights into what’s missing or underperforming

➤ Clear direction on how to improve

Best for: Parks that feel inconsistent or unsure about their social media.

Get Your Holiday Park Social Media Audit™

CLICK HERE

Your 5-Step Holiday Park Content Creation System™ - $697

Learn how to create a strong Social Media Strategy to stand out amongst the crowd. Know exactly what to post and when to post it and learn how to plan and stay consistent. Learn how to capture the most enticing and emotive content for your holiday park.

Inside, you’ll learn:

➤ What content actually works for holiday parks

➤ How to plan and structure your content

➤ How to stay consistent without it taking over your time

➤ How to capture enticing content for your holiday park

Best for: Parks who want a clear, strategic content system that they can use all year round and that actually drives your audience through to your website for conversion.

Get Your 5-Step Holiday Park Content Creation System™ E-Book

CLICK HERE

Your Ultimate Social Media Course for Holiday Parks™ - $2,297

The ultimate social media course for holiday parks. Build the skills and confidence to manage your social media like a professional. Understand how to strategise and plan your content, how to read and use your metrics for future planning, the best ways to make managing your social media consistent and sustainable and learn all of the tips and tricks needed to truly make your mark. 

This course will help you:

➤ Understand what drives engagement and bookings

➤ Build a consistent and effective social media presence

➤ Make social media a sustainable marketing resource for your holiday park

➤ Take control of your marketing long-term

Best for: Parks ready to invest in long-term growth and capability.

Find out more Your Ultimate Social Media Course for Holiday Parks™course here

CLICK HERE

HOW THIS ALL FITS TOGETHER - WE HAVE A CLEAR PATH FORWARD - NOT MORE RANDOM MARKETING TASKS. 

THERE IS NO NEED FOR EXPENSIVE MARKETING CONSULTANTS - HERE IS YOUR PLAN THAT YOU CAN USE OVER AND OVER AGAIN!

You can now have a clear path forward with marketing your holiday park - not scattered solutions and exorbitant prices

Each product is designed to meet you where you are - and help you move forward with confidence with the primary bottom line goal of increasing your revenue.

NOT SURE WHERE TO START?

Start with clarity: → Website Audit or Social Media Audit

Then fix the foundation: → Website Playbook

Then improve your marketing: → Content Creation E-Book or Ultimate Social Media Course

Why Specialised Marketing Matters for Holiday Parks

Marketing your holiday park isn’t about doing more, it’s about doing what actually works for your industry. With millions of caravan and camping trips happening every year, parks that use clear, data-driven strategies consistently outperform those relying on guesswork. Specialised marketing helps you attract the right guests, fill occupancy gaps, and grow revenue with confidence.

What This Gives You:

✓ More direct bookings and reduced reliance on OTAs
✓ Clear, proven strategies designed specifically for holiday parks
✓ Smarter use of your marketing budget with measurable results
✓ Long-term growth built on data, not assumptions

ENROL NOW

Testimonial

Engaging the services of Holiday Park Marketing Solutions since 2022 was one of the best decisions we've made for Jervis Bay Holiday Park – and at the heart of that success has been Amber Kolo.

From day one, Amber brought not only expertise but a genuine understanding of the holiday park industry and what it takes to connect with our audience. Over the past 4 years, her consistent, strategic, and creative management of our social media – posting six days a week – has directly contributed to a significant increase in our occupancy, forward bookings, and overall revenue.

Amber’s ability to capture our brand's essence and communicate it with clarity and warmth has elevated our online presence to a new level. Her work hasn't just grown our visibility; it has turned our social media accounts into powerful marketing tools that allow us to engage with thousands of potential guests in real time, share updates instantly, and foster strong community ties.

What sets Amber apart is her collaborative approach. She understands that we’re not just selling accommodation – we’re selling Jervis Bay as a destination. Under her guidance, we’ve built a vibrant digital presence that celebrates local businesses, promotes community events, and showcases the beauty and appeal of our region. This community-minded strategy has amplified not only our park’s reputation but also strengthened our relationships with our neighbours – something we deeply value.

Thanks to Amber’s support, our marketing is now more targeted, more cost-effective, and more impactful than ever before. The results speak for themselves: higher occupancy rates, improved forward bookings, increased revenue, and recognition from industry peers who now look to our park as a model of marketing excellence.

We’re incredibly grateful to Amber for her dedication, insight, and the real results she’s delivered. Her work has been instrumental in shaping Jervis Bay Holiday Park into the thriving and respected destination it is today’.

Helen and Scott Ball
Owners / Managers
Jervis Bay Holiday Park

Testimonial

I’ve known Amber from Holiday Park Marketing Solutions since December 2009, when we both first started out in the caravan and camping industry.

At the time, I was managing Urunga Holiday Park, and even then, Amber’s professionalism, creativity, and marketing instinct were clear. Over the years, we’ve had the opportunity to work together on a number of projects, including Calypso Holiday Park in Yamba, Tallebudgera Creek Tourist Park, and through the Gold Coast Tourist Parks network, where Amber worked as the exclusive marketing consultant for Integrated Site Design.

Throughout these collaborations, Amber consistently demonstrated her ability to blend creativity with strategy, delivering strong outcomes for every project. She’s highly proficient across all areas of marketing - including social media management, digital marketing, marketing audits and strategy, award and grant submissions, public relations, photography, and branding.

Amber has a deep understanding of the holiday park and tourism industries, and how to connect with guests through authentic, engaging storytelling. She’s also been recognised with awards across both the caravan and camping and tourism industries, highlighting the quality and impact of her work.

What sets her apart is her genuine care for the parks she works with, her collaborative nature, and her commitment to delivering quality and consistency in everything she does. I’ve watched her grow Holiday Park Marketing Solutions into a respected and specialised service for parks across Australia.

Amber is a true professional, an industry peer I value greatly, and someone I’d wholeheartedly recommend to any park wanting to strengthen their marketing presence and tell their story with purpose.

Adrian Easdown
The Holiday Park Guy
Tallebudgera Creek Tourist Park

Testimonial

I started working with Amber at North Coast Holiday Parks (now Reflections Holidays) back in 2008. I was the CEO and Amber was our Executive Marketing Manager. After leaving that role, I moved into the Director of Integrated Site Design which focuses on the planning, design and business strategy, for holiday parks, tourist parks, public reserves, and commercial developments on public or crown land.

Amber has efficiently and successfully undertaken marketing projects for Integrated Site Design for the last 8 years as our exclusive marketing consultant - including website design management, marketing audits and recommendations, marketing strategies, digital / social media management, branding, award submissions and grant applications.

Amber has successfully assisted numerous holiday parks, demonstrating her thorough knowledge and skill across all marketing functions combined with extensive experience in the tourism industry, specifically with holiday parks. Amber understands that successful marketing is measured by the return on marketing investment to the business, not just by increasing the audience view of the business through website and social media presence.

The creativity, knowledge and innate passion for the industry is unmatched in what Amber provides. Since partnering with Holiday Park Marketing Solutions, many of our clients have seen remarkable growth across every key metric. Occupancy rates climbing month after month, average daily rates increased through smarter pricing strategies, and online engagement often more than doubles. Most importantly, the uplift in direct bookings for many of these parks have had a measurable impact on their bottom line ~ delivering stronger revenue results and a more consistent flow of guests year-round.

Her ability to combine data-driven insights with creative execution ensures every marketing dollar delivers tangible returns.

Amber is aware of the role marketing plays in increasing the booking lead times to enable revenue management and optimisation of yield and average daily rate. Amber has a warm and friendly personality and is able to easily and effectively communicate with all clients in a professional manner. Whether they be a small business operation or part of a corporate structure. Amber would be a valuable asset for any holiday park looking to improve their market presence, increase occupancy and revenue and ultimately business performance. Ambers strategic approach goes beyond marketing ~ it’s about understanding holiday parks business goals and translating them into real, tangible outcomes that make a lasting difference.

Jim Bolger
Director
Integrated Site Design

Testimonial

Working with Holiday Park Marketing Solutions has been a fantastic experience. Amber brought so much energy, passion, and expertise to our marketing efforts, especially when it comes to the holiday park and tourism industries.

Ambers work was instrumental in launching our new website and growing brand awareness. She launched and managed our social media channels, growing an organic following that has truly transformed our online presence. Her ability to create engaging and authentic content has expanded our reach and connected us to new demographics.

Amber also handled the production of our website and all of its content, including photography and copywriting. The result has been a website that showcases our parks beautifully and plays a crucial role in increasing our online bookings. Her comprehensive marketing guide and the onsite and online training that she provided have equipped us with the tools and knowledge to continue elevating our marketing.

Ambers unique insights into the holiday park industry and marketing expertise have made a clear impact. I couldn’t be more pleased with the results and highly recommend Holiday Park Marketing Solutions to any holiday park looking for marketing excellence.

Amy Edwards
Digital Media Officer
Clarence Coast Holiday Parks

Ready to Grow Your Holiday Park?

Join hundreds of park owners who have transformed their marketing with our proven strategies and resources.

Start with what your park needs right now.

You don’t need to do everything at once - just take the next step.

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